{
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    "date": "2021-10-04T17:35:39",
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    "slug": "red-carpet-project",
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    "title": {
        "rendered": "Red Carpet Project"
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        "rendered": "<p class=\"wp-block-paragraph\">A signing project that functions as a luminous red carpet. It&#8217;s made out of glowing tiles that are used as signage to the entrance of an old renovated chapel in The Netherlands. During the research, the studio wanted to take a different approach on signing and its original set up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of using actual signs, we went back to the essence of welcoming people and tried to make a functional and original design which appeals to the imagination. We wanted to give the visitors of the chapel \u2018the red-carpet treatment\u2019. The red carpet has a long history of welcoming people, but nowadays it&#8217;s used for status. In this case we went back to the origin and created an honourable and exclusive medium to point out the entrance, and make the visitors feel welcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The playful sprinkle pattern blends in perfectly with its environment; you won&#8217;t notice the signing when it&#8217;s off. The led tiles are bright enough to be functional during every time of the day, and are strongly fixated in the ground to&nbsp;withstand the cars driving over it.<\/p>",
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        "rendered": "<p>A signing project that functions as a luminous red carpet. It&#8217;s made out of glowing tiles that are used as signage to the entrance of an old renovated chapel in The Netherlands.<\/p>",
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